Downy And ZzzQuil Team Up For Sleep Fest Event In NYC


Procter & Gamble’s Downy and ZzzQuil understand the importance of achieving a good night’s sleep and during National Sleep Awareness Week, the brands joined forces to help consumers create an environment that is conducive for falling asleep.

The Downy and ZzzQuil Sleep Fest held at Amtrak’s Penn Station, featured beds with Downy washed sheets to showcase the benefits of relaxing and long-lasting scents. Experts, including Dr. Joseph Ojile, National Sleep Foundation Board Director, were on-site along with HGTV’s interior designer and host Taniya Nayak to discuss ways to ensure a cozy night of sleep including washing sheets with Downy Infusions Lavender Serenity liquid fabric softener and non-habit forming ZzzQuil from the makers of Vicks® NyQuil®.