Dylan’s Candy Bar Updates Lollipop Tree Merchandiser

Dylan’s Candy Bar needed an upgraded, feature-rich Lollipop Tree to merchandise an assortment of signature candies.
The new design aligned with the whimsy of the brand. Key challenges included the addition of both structural and visual augmentations.
Design elements, including the use of negative space to balance a sense of fullness with openness, encourages “quick grab” impulse buying. The narrow footprint and tiered design allows for maximum selling on minimal space. Wheels were added for additional stability and ease of movement.
The enhanced unit is capable of merchandising nearly 3 times its weight safely.
The new Dylan’s Candy Bar Lollipop Tree Merchandiser was produced by Acme Plastics, a Woodland Park, NJ-based p.o.p. display firm.