Eckrich Displays College Football Playoff Partnership

Eckrich has extended its partnership to remain the Official Smoked Sausage and Deli Meat Sponsor of the College Football Playoff.
For a second year, the brand will host its popular Road to the National Championship sweepstakes, through which lucky fans will have the chance to make a 20-yard throw for $1 Million. The throws will be held during some of the biggest college football games of the season, and at the 2018 College Football Playoff National Championship in Atlanta, GA, live on ESPN.
Fans will also be able to sample Eckrich smoked sausage and deli meats at stadiums across the country throughout the season.
“Last year, our partnership with the College Football Playoff helped us share Eckrich with millions of college football fans,” said Tim Zimmer, Smithfield Foods Chief Marketing Officer. “By returning as a College Football Playoff partner and hosting the second year of our Road to the National Championship sweepstakes, we’re looking forward to celebrating this exciting sport in an even bigger way.”