Eddie Bauer Opens San Francisco Flagship


Eddie Bauer has opened a new flagship location in San Francisco’s Union Square shopping district.
The 5,500 sq. ft. location will feature an expansive selection of Eddie Bauer apparel and gear. Consumers will have access to the complete footwear collection, outdoor gear and the very latest in Men’s and Women’s Sportswear, Travex travel apparel and award-winning outerwear from First Ascent, including a full assortment of its ski outerwear and apparel. The new store will offer premium outerwear styles for kids, enabling the entire family to get outfitted for adventure.
“With access to mountains, trails, and the ocean, San Francisco is an ideal playground for anyone with a passion for outdoor exploration,” said Mike Egeck, Chief Executive Officer for Eddie Bauer. “Nearly two million adults live in the Bay Area and identify themselves as outdoor enthusiasts. As this community continues to grow, there is a greater need for premium outdoor products that inspire and enable every adventure. We are excited to expand our presence in the Bay Area to better serve this active market.”