Energy & Sports Drink Market Reaches $25 Billion

Over the past five years, the U.S. retail market for energy and sports drinks expanded to sales of $25 billion in 2016 after rising at an annual rate of 7% over the preceding half decade, according to Packaged Facts. Packaged Facts forecasts that energy and sports drinks will remain among the fastest growing sectors of the beverage market.
“Many consumers perceive sports drinks as healthier than sodas due to their association with sports and physical activity. Although originally designed for athletes, these products soon garnered mainstream sales as anytime drinks, particularly among teen and young adult males. The novel flavor profile of energy and sports drinks also appealed to consumers seeking a change from sodas,” said David Sprinkle, research director, Packaged Facts.
Energy and sports drink producers also benefited from above-average population growth among 25-to-34-year-olds, who are more likely to consume these drinks. While the general U.S. population grew 0.7% annually between 2012 and 2016, the number of people in this Millennial cohort increased 1.4% annually. While women in general are less likely to consume sports drinks, Millennial women are an exception and consume sports drinks at levels that exceed their male counterparts.