Essentia Water Debuts Integrated Brand Campaign

Essentia Water, the pioneer of ionized alkaline bottled water in the U.S., has launched an evolution of the brand’s identity through a fully-integrated campaign.
The campaign is being supported by in-store retail displays and POS. Out-of-home elements such as billboards, wall murals, subway panels, bus shelters and transit will reach people where they live, work and play.
A hand-painted mural in a high-traffic area of Williamsburg, NY will feature a Snapchat wall with five different “overachievers” from the worlds of sports, entertainment, and publishing, as well as the U.S. military.
Passersby can scan the Snapchat codes to reveal stunning photography and inspiring stories from these overachievers on the newly designed website.
Ken Uptain, CEO of Essentia Water, said, “Broadening our visibility across the nation puts Essentia in the primetime spotlight to compete successfully within the premium bottled water category.”