The latest exhibit trend is “bigger than life” – big graphics across expansive walls for a massive presence at trade shows. With Thunder, a new rental option from MC2, brands can create impressive, lightweight fabric-wrapped structures. Employed by several MC2 clients at CES2015, Thunder is an aluminum post and beam system in 9- to 20-foot lengths. Large-scale, exhibit structures with big impact can be built from Thunder components that are then covered with lightweight fabric. Clients used Thunder for long, uninterrupted walls and towering vertical graphics and entry arches. Fabric skins were either devoid of imagery creating expanses of pure color, or printed with super-sized photography. For more information, contact MC2, 3 Alpine Ct., Chestnut Ridge, NY 10977; (Web Site)


SHOWA required a custom exhibit environment to introduce its newly rebranded name and corporate image during NSC 2014. A 30′ x 40′ double-deck structure provided high identity atop the upper deck’s conference space, created ample room for graphics on the lower level and permitted an under-the-deck “green space” to exist which promoted SHOWA’s Eco Best Technology®. To illustrate this, two 3’W x 6’H shadowbox-style displays were created with a mix of dirt and glove product as a visual representation of the rapid biodegradation of their gloves compared to that of the competition. Custom-built glove displays offered an enhanced level of interaction as visitors could physically handle, test-fit and visually examine the products. The “hands on” design featured eight glove samples hanging suspended from a header cap with integrated retractable cabling. This exhibit was created by Fusion Creative, 745 Creekside Industrial Court, Lawrenceville, GA 30043; (Web Site)


The Flexi display system is modular, durable, and lightweight allowing easy portability. A table top set up time is literally five minutes or less and no tools are required. Accessories ship within the display. Flexi is the smartest, most stylish display starting in the $1,000 to $5,000 range. Flexi Display designs and manufactures exciting portable display systems that draw the attention of prospects with embedded monitors, prize wheels, overhead lights, custom graphics, and 3D signs, LED backlit, and rotating signs. For more information, contact Flexi Display, 24669 Halsted Road, Farmington Hills, MI 48335; (Web Site)


GE Power & Water wanted to create an impressive, small custom booth for PowerGen Europe with a “Wow!” factor. With just two walls to work with and the graphics determined and the video wall a requirement, the floor was the logical place to put the WOW-factor and an illuminated floor graphic was created. A CNC router was used to carve the design into the high-gloss flooring panels in the fabrication shop using black MDF with a high-gloss laminate finish. The first cut was for the lighting trough and the second – wider cut – for the acrylic strip. There is a grid framework on which the panels rest. Once the floor panels were in place on site, the electrical team began laying in the LED lighting and soldering the connections. The lighting troughs were covered with blue acrylic strips in the distinctive GE blue glow. For more information, contact EP&M International, 24 North Third Street, Albany, NY 12204; (Web Site)


LaCroix Beverages debuted this 10’x20′ exhibit at this year’s Natural Products Expo West. LaCroix Beverages requested to have their exhibit “ship and install like a portable but to look like a custom booth.” This exhibit struck the perfect balance between lightweight modularity and high-end custom display fabrication principles. The Nationwide Displays design and fabrication team engineered a harmonious solution in marrying wide-spanning fabric graphic backdrops with custom touches such as the vinyl floor, dimensional lettering, and glossy, custom laminate finish accents. For more information, contact Nationwide Displays, 100 Christopher Street, Ronkonkoma, NY 11779; (Web Site)


HIAB debuted this 20′ x 50′ exhibit at the Lumber and Building Material Expo held at the Hynes Convention Center, Boston, MA. The HIAB exhibit featured extrusion based ground structures covered with fabric graphics which were connected by a sweeping fabric arch. Two square hanging structures emphasized the company’s brand, enabling visitors to see the exhibit from many aisles away. Custom-built wood reception counters provided a central registration and meeting place for the exhibitors. This exhibit was created by Nimlok, a division of Orbus Exhibit & Display Group, and Holland, Ohio-based 2-SCALE. 2-SCALE worked closely with HIAB to translate their corporate brand into an exhibit that met their functional needs with a sleek design and bold messaging. For more information, contact Nimlok, 9033 Murphy Road, Woodridge, IL 60517; (Web Site)