Roche Diagnostics partnered with Catalyst Exhibits to design and build its new exhibit program. The new design had to embody the essence of the Roche brand. The 8,800 sq. ft. exhibit had to be scalable into multiple configurations and allow Roche’s exhibit program to expand in the future. Four multimedia LED towers marked the corners. Tiered illuminated LED headers provided way-finding over a 50 foot series of diagnostics instruments. The design had to accommodate a 50 foot long mobile lab semi trailer inside the space. Behind the trailer was a quiet setting for casual meeting space to the back of the exhibit. This exhibit was created by Catalyst Exhibits, 7809 100th Str., Pleasant Prairie, WI. 53158; (Web Site)www.catalystexhibit.com

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Mettler-Toledo used this 50′ x 80′ custom rental exhibit for the recent Pack Expo. The objective was to design a modern-looking exhibit that possessed a “wow” factor. The exhibit’s massive Mettler Toledo-branded arc offered high identity and promoted the sub-brand companies and their technologies. The oversized welcome desk brought functionality and modern design to the reception area.A 44’W Demo Wall further promoted the sub-brand companies and their technologies. The double-deck structure brought function and modern design to the joint work/storage/conference room. Oversized logo applications, accent lighting and colored Plexiglas brought the “wow” factor desired by the client. This exhibit was created by Fusion Creative, 745 Creekside Industrial Court, Lawrenceville, GA 30043; (Web Site) www.fusion-atl.com

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Orbus Exhibit & Display Group has introduced the Formulate™Flip™ line of 20’ exhibit kits. Simply FLIP or SPIN from front to back or top to bottom to create a different look and show a new message. Flip kits incorporate layered, staggered walls and stretch, pillowcase fabric graphics to create a unique, dimensional and versatile display. For more information contact Orbus Exhibit & Display Group, 380 Veterans Parkway, Bolingbrook IL 60440; (Web Site) www.orbus365.com

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CREO is an innovative Display and Exhibit System featuring tool free assembly, great graphics integration, and modular construction. Endless possibilities can be created, by using 2 or more uprights, crossbars and connectors. The display system encompasses all types of accessories, including, Shelves, Lighting, Literature Holders, Tables, Trays, Video Monitors, Sign Frames, Swivel Frames, and Podiums. The CREO Display System is available from Testrite Visual Products, 216 South Newman Street, Hackensack, NJ 07601; (Web Site)www.testrite.com

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Bell Helicopter’s brand presence at Heli-Expo 2013 was achieved through thoughtful design and well balanced architectural form. A striking 20′ tall focus wall defines the VIP and public space. While the four helicopters on display were clearly and aptly referred to as the “stars of the show”, the 525 Simulation Cab was brilliantly showcased under a large fabric canopy, supported by clean architectural wooden slats. The 22,500 sq. ft. space was completed through the use of several carpet variations and a stunning and unique raised wood floor platform that defined the helicopters and successfully showcased them in a clean, refined and European fashion. This exhibit was created by Global Experience Specialists, (GES), 6363 North State Hwy. 161, Irving, TX 75038; (Web Site) www.ges.com

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Best Cheese used this exhibit, inspired by Dutch architecture at the Fancy Food Show, 2013. The 20×30 ‘deconstructed barn’ featured faux barn siding in white, finished with exposed wooden laths, galvanized steelhead accents and white stained wood throughout. Brands were showcased via store front signs like those used in Dutch cheese shops. The tasting room, gave staff a semi-private area to conduct featured tastings with select clients as additional tasting stations were positioned along the aisles. The Coach Farm brand was featured using the iconic red roofs of the goat cheese farms in upstate New York. This exhibit was created by Steelhead Productions, 4120 West Windmill Lane, Las Vegas, NV 89139; (Web Site) www.steelheadproductions.com