FaceCake’s Swivel Virtual Dressing Room Hits The Road For The ‘NFL Fan Style Tour’


FaceCake Marketing Technologies has teamed up with the National Football League to bring real-time Try-On to the traveling “NFL Fan Style Tour,” a mobile interactive experience that offers fans a firsthand look at this year’s top fashion pieces from NFL Men’s, Women’s, and Tweens Apparel. FaceCake’s Swivel virtual dressing room engages fans instantly, letting them get their game on with the latest NFL styles and game day spirit gear aboard a 53-foot long, 2,000-sq. ft. event truck, creating an interactive fusion of fashion and football.

When fans enter the custom-designed NFL truck, they will travel through an auction area replete with signed jerseys, helmets and memorabilia, before arriving at Swivel, FaceCake’s immersive virtual dressing room. FaceCake’s Swivel allows shoppers to try on items in a festive environment where they can share the moment via social media. Attendees can try on NFL team gear, view pre-selected looks or get styled by on-site NFL brand ambassadors.