Associated Bank, current sponsor and Bank of the Green Bay Packers since 1919, will celebrate the longevity of its relationship with the Packers by establishing a unique game-day experience for fans.
Fans are invited to visit the Associated Bank interactive zones on game days. There they will be treated to an engaging experience that will test their game readiness – matched to that of quarterback Aaron Rodgers. Associated Bank will provide Packers fans the opportunity to see how they measure up to Rodgers in an interactive fan journey that tests their skills, accuracy, speed and smarts. The stats, along with their photo with a Lambeau Field backdrop, will be sent to them digitally on a Packers football card that can be shared through social media channels.
“The Packers have an incredible fan base and Associated is excited to take our campaign and partnership to the next level,” said Christopher Piotrowski, CMO, Associated Bank.