Feeding America & French’s Partner For We Promise Program

French’s has teamed up with Feeding America, the nation’s largest domestic hunger-relief organization, to encourage the community to join them in providing 10 million meals to people in need through its nationwide network of 200 food banks. French’s has created a simple way to help consumers get involved with the touch of a button on their computer or mobile device.
During the promotion, the community will be encouraged to go to www.Frenchs.com and click on the “help fight hunger now” button. The button drives to the central hub, frenchspromise.com, where people can take simple actions that will help share meals. Each action taken by the community helps to provide more meals to Feeding America. For example, watching the video on the microsite results in 25 donated meals; organic posts like a tweet provide 50 meals, etc.
The effort will be supported with in-store displays and graphics on 30,000,000 French’s Mustard & Ketchup bottles.