FitBit Displays Placed In Department Stores

FitBit was looking for a cost effective change to their existing structure for better production costs, as well as easier assembly at the distribution center.
Fitbit also needed a new 1-sided version of their shipper to accommodate the smaller aisles in department stores.
The challenge was to structurally re-engineer its previous Holiday corrugate shipper to be more sturdy, functional and economical in both production and assembly while keeping to the exact same design aesthetic.
These structural objectives were achieved and all of the Spring shippers were delivered to the distribution center for final assembly and pack-out before making their way to the department store chains.
These Fitbit displays were created by Midnightoil Agency; (, a Burbank, CA-based promotion and marketing design agency.