Flor de Caña Volcano Display Impacts Miami’s Airport

Flor de Caña, Nicaragua’s #1 exported brand, has activated a disruptive display inspired by the San Cristobal Volcano in Nicaragua, which incorporates large screens that create an incredible visual mosaic showing lava, and volcano explosions in ultra-slow motion footage telling the full story of Flor de Caña’s 125-year family tradition and the brand’s portfolio.
Millions of travelers from around the world were exposed to the new brand communication and thousands enjoyed a tasting of Flor de Caña’s super premium and ultra-premium rum collections, and toured the display to learn about the brand’s differentiating elements and the quality of Flor de Caña.
Miami’s International Airport is the top airport in the U.S. in terms of passengers flying to and from Latin America and the Caribbean, approximately 15 million per year.