Gaggenau Creates Restaurant 1683 Event

Gaggenau, the German manufacturer of elite luxury home appliances, teamed up with San Diego based The Lambesis Agency, a full-service brand development agency, to create Restaurant 1683 pop-up events complete with forest inspired cuisine crafted with Gaggenau’s ultra luxury appliances and a recreation of Gaggenau’s historic birthplace in The Black Forest in southwest Germany.

The Lambesis Agency transformed New York’s famed Chelsea district at Art Beam into a literal Black Forest in 1683. The multi-sensory experience transcended the parameters of a typical brand experience with three centuries of Gaggenau history and culture. The momentum of the NYC event will continue with real world and digital experiences over the next three years with additional Restaurant 1683 pop-up events and a series of exclusive showroom and retailer experiences.