goop And Nordstrom Launch goop-In@Nordstrom

goop, the modern lifestyle brand founded by Gwyneth Paltrow, is partnering with Nordstrom to bring goop’s coveted retail curation to Pop-In@Nordstrom in select stores across the country. This is the first-time goop is working with a major retailer in this capacity.
goop-In@Nordstrom features a mix of wellness-focused products curated by the goop team, spanning across apparel, accessories, beauty and home. Each shop is merchandised as an enclosed living space.
Products include both goop’s own lines of luxury skincare, wellness, apparel and fragrance, as well as hand-picked items from goop’s digital shop.
“We love how goop has created a lively community around everything from zoodles to Zen,” said Olivia Kim, Vice President, Creative Projects at Nordstrom. “They have a way of conveying wellness concepts so they are not only easy to understand, but also adopt and make a habit into a ritual.”
“Our partnership with Nordstrom allows us to provide that experience on a heightened level of scale, touching new markets and shoppers in the process,” said Gwyneth Paltrow, Founder & CEO, goop.