GoPro’s HERO4 cameras and accessories will be displayed in Best Buy stores and will be the centerpiece of GoPro’s significantly expanded in-store footprint.
New display units are designed to provide a more immersive content viewing experience for customers. The new fixtures will be 6 feet tall, allowing for greater visibility for shoppers, and include larger monitors that will showcase a variety of GoPro videos, which encompass some of the world’s most widely watched user generated content as well as GoPro’s own award-winning productions.
Additional benefits of the new locations include more camera facings and a larger accessories offering.
“This expansion will provide GoPro with a significant increase in shelf space from one of our biggest retail partners in North America,” said GoPro Sr. V.P. Sales, Jonathan Harris. “We’re excited to offer our customers a more compelling experience at most Best Buy locations each time they interact with our products in the store.”