GoPro Displays HERO® Cameras At Best Buy

Best Buy GoPro End Cap

GoPro’s HERO4 cameras and accessories will be displayed in Best Buy stores and will be the centerpiece of GoPro’s significantly expanded in-store footprint.

New display units are designed to provide a more immersive content viewing experience for customers. The new fixtures will be 6 feet tall, allowing for greater visibility for shoppers, and include larger monitors that will showcase a variety of GoPro videos, which encompass some of the world’s most widely watched user generated content as well as GoPro’s own award-winning productions.

Additional benefits of the new locations include more camera facings and a larger accessories offering.
“This expansion will provide GoPro with a significant increase in shelf space from one of our biggest retail partners in North America,” said GoPro Sr. V.P. Sales, Jonathan Harris. “We’re excited to offer our customers a more compelling experience at most Best Buy locations each time they interact with our products in the store.”