Gorton’s Conducts Smart & Crunchy Tour

Gorton's Seafood Smart and Crunchy Food Truck

Gorton’s Seafood recently launched its new Smart & Crunchy Fish Sticks and Fillets, an exciting reinvention of their classic breaded fish sticks and fillets. Now the Gorton’s Crew is kicking off a coast-to-coast road tour visiting cities from Peabody, MA, to Seattle, WA, to introduce the products via free samples.
Smart & Crunchy Fish Sticks and Fillets have 50% less fat than Gorton’s regular breaded fish sticks. With a smarter nutritional profile and great taste, Smart & Crunchy will appeal to both parents and their children. And the road tour will also appeal to kids and adults alike. A Smart & Crunchy food truck and interactive booth will be at each tour stop, along with a dipping bar where visitors can sample the new fish stick and provide feedback on touch screen kiosks. The tour will mark the debut of Gorton’s “Smarty Crunchman,” an eight-foot tall fish stick. Visitors can pose for photos with Smarty and receive product coupons and giveaways.
“We’re excited to introduce Smart & Crunchy to consumers with a family-friendly road tour,” said Gavin Kennedy, Gorton’s Mktg. Dir.