Guitar Center Names M. Amkreutz EVP, Mktg.

Guitar Center - Michael Amkreutz

Guitar Center has appointed Michael Amkreutz as Exec. V.P., Marketing, Merchandising and E-Commerce, for the Guitar Center brand.

Former Chief Marketing Officer at Systemax North American Technologies, Amkreutz will be responsible for all aspects of GC’s marketing campaigns, product assortment, in-store merchandising and e-commerce strategy.