Heineken Conducts Holiday Promotion

Heineken will “Spread Holiday Cheer” by giving beer drinkers a chance to win up to $5,000.
Fully integrated with the brand’s ‘There’s More Behind the Star’ credentials campaign featuring Academy Award winning actor, Benicio del Toro, the holiday program focuses on product quality, rich heritage, and the joys of giving big throughout the season.
A text-to-win promotion lets retail shoppers who purchase Heineken or Heineken Light, snap a picture of their receipt, and text it to 88500 for a chance to win up to $5,000 as well as other great prizes.
Holiday-themed POS will bring the program to life at retail and on-premise.
Raul Esquer Lopez, Brand Manager, Heineken, said, “Heineken is spreading cheer in a big way this holiday, and will deliver the quality and confidence consumers seek.”