Heineken Unveils New Aluminum Bottle

Heineken has unveiled limited-edition aluminum bottles available only in select cities. The aluminum bottle’s label design celebrates each city’s unique culture and geography, and the iconic red star and signature green ensure Heineken brand recognition.
The innovative bottle will appeal to on-premise guests who care about design, and who see prestige package design as a reflection of their good taste.
Raul Esquer Lopez, Brand Manager at HEINEKEN USA, said,”We know that 66% of alcohol buyers pay attention to packaging and nearly the same amount pay attention to label design. Taste and image come together in this new package.”