HelloWorld Launches Streak Couponing

HelloWorld has unveiled Streak Couponing,™ which enables brands to build consumer engagement by triggering offers of increasing value as a consumer redeems a previously-sent offer within a specified time frame. The offers, ranging from “Buy One, Get One” (BOGO) offers, discounts, or VIP experiences, are sent on a dynamic schedule through the consumer’s preferred channel — email, SMS, or mobile app.
Streak Couponing drives acquisition of new customers through promotional enrollment, rewards their most loyal consumers, incentivizes additional purchases, and measures short-term ROI, a challenge for many marketing initiatives.