Hershey Debuts Popwell

Exploring a new, emerging category of half-popped corn within the growing popcorn category, Hershey has launched Popwell, which delivers a chip-like crunch with the better-for-you benefits of popcorn. Popwell delivers flavor with a twist; the half-popped corn texture is new to consumers, and is flavored with familiar seasonings: sea salt, white cheddar and chipotle BBQ.
This new snack aims to compete in the snacking category as a “better-for-you” snack and is less than 200 calories per serving, non-GMO, gluten-free and made from whole grains.