Hershey Unveils ‘Candy Experience’ At Winn-Dixie


Hershey Co. in partnership with Winn-Dixie has opened Hershey’s “Candy Experience,” a new concept that has replaced the traditional candy aisle at Winn-Dixie’s newly renovated store in Baton Rouge, La. The new “store within a store,” has shown it can lift confection category sales for retailers by strong double digits.
The candy aisle at Winn-Dixie’s Baton Rouge store is now a circular set of bold displays located in the front of the store next to the checkout lanes. Shoppers will be enticed to shop by feature displays with Reese’s Peanut Butter Cups and Hershey’s Kisses Chocolates shaped toppers, graphics of unwrapped candy, bright colors and convenient organization by usage occasion (candy dish, premium, movie & snack, grab & go). Winn-Dixie has committed to using Hershey’s new candy aisle design for one year. Throughout the year, Hershey will invest in in-store shopper research as well as category merchandising plans.
“We are excited about this new candy experience because it puts the shopper first,” said Rick Price, Sr. Manager of Center Store Evolution, Hershey CO.