Hershey’s Displays Cookie Layer Crunch Bars

Hershey is displaying its new Cookie Layer Crunch bar, one of the most anticipated innovations from the iconic Hershey’s brand in more than 16 years.
New Hershey’s Cookie Layer Crunch bars combine the classic Hershey’s chocolate that consumers know and love, with the creamy, crunchy twist they desire.
The bars come in three delicious flavors: Caramel, Vanilla Crème and Mint – which combine crunchy cookie bits, layered with a decadent filling, all wrapped in creamy, genuine Hershey’s chocolate. Each piece is portioned into three of Hershey’s iconic pips at 90-100 calories to create a convenient, layered, snack-able treat.
“This is an exciting time for the Hershey’s brand, and we wanted to kick off the celebration at home, in Hershey, Pa. Nearly every city has iconic intersections that are part of its history, and to rename Cocoa Avenue to Cookie Avenue is a very special way to announce the product’s nationwide availability from the birthplace of America’s chocolate,” said Melinda Lewis, Senior Director, Hershey’s brand.