Hershey’s Launches Gold Bars

Hershey has launched Hershey’s Gold bars, the fourth flavor in the history of the iconic brand. The new bars are a caramelized creme that feature salty peanut and pretzel bits to give consumers a sweet, buttery taste that is topped off with a creamy and crunchy finish.
“The buttery, sweet taste of Hershey’s Gold bars provides an entirely new way for consumers to enjoy our brand,” said Melinda Lewis, Sr. Dir., Hershey’s Franchise. “We use a proprietary cooking process to transform the white creme into a golden bar by caramelizing the creme, which helps maintain a sweet, creamy taste. Hershey’s Gold will introduce Americans to a new flavor and experience unlike any others before.”