HGTV’s ‘Santa HQ’ Experience Brings Festive Family Fun To Macerich Malls

HGTV and Macerich are bringing back a classic holiday tradition with HGTV’s popular Santa HQ experience.
Santa HQ connects the HGTV brand with millions of targeted consumers in markets across the country with a 21st century immersive journey that features state-of-the-art digital technology. In addition to a custom photo opportunity with Santa Claus inside his modernized sleigh, mall guests can take an Elfie selfie to star in their very own holiday video, use Elf-Ray Vision to explore Santa’s Observatory and find out how they rank on the Naughty or Nice O’Meter. While visiting Santa HQ, guests can customize their individual experience by using augmented reality to view Santa’s Workshop.