In its newest marketing campaign, Hidden Valley is inviting people to “Ranch Out”and celebrate its breath of ranch flavors as the perfect accompaniment to almost any food.
‘Ranch Out’ invites people to get creative and unleash a new level of deliciousness by drizzling, dunking and dipping their favorite foods, in the brand’s range of flavors, or by making delicious, easy recipes infused with Hidden Valley ranch. This new integrated marketing campaign is rooted in its belief that every day is worth getting excited about, and food is a great place to start. The integrated ‘Ranch Out’ campaign will be supported by shopper marketing materials.
“This is the most significant brand marketing platform shift for Hidden Valley in more than 10 years. We were inspired by our consumers, who we noticed were taking ranch beyond the salad,” said Brian Steinbach, Marketing Dir., Hidden Valley. “Our new ‘Ranch Out’ campaign is about inspiring people to continue to think differently about ranch and Hidden Valley.”