HORMEL Introduces The Black Market Virtual Reality

In its mission to push bacon forward, the makers of HORMEL BLACK LABEL bacon have unveiled The Black Market, the ultimate destination for bacon lovers. The Black Market is a multisensory bacon experience designed to launch consumers on a quest in a world of bacon, while providing them with the ability to purchase bacon in a previously unimaginable way; as the first ever mobile virtual reality shopping experience available to consumers via a smart phone that does not require using an application or headset.
“We’re proud to advance our mission of celebrating the exceptional, pushing bacon forward and bringing better bacon into more homes with new distribution channels and buying experiences,” said Steve Venenga, V.P., Marketing at Hormel Foods.