IcyHot SmartRelief Launched For Back Pain Relief

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IcyHot has introduced IcyHot SmartRelief a drug-free, over-the-counter pain management system. SmartRelief, a revolutionary extension of trusted brand IcyHot, delivers portable, powerful pain relief for persistent, chronic aching back muscles-even arthritis-through a small, wireless battery-powered device. The device uses Transcutanous Electrical Nerve Stimulation (TENS) technology. TENS is a clinically proven method routinely used for decades by doctors and physical therapists, to block the body’s pain signals by sending gentle electrical pulses along the nerve to intercept pain signals before they reach the brain.
“SmartRelief gives back pain sufferers safe, effective and affordable relief without the hassle and expense of a doctor visit,” said Lucas Mininger, IcyHot Marketing Director at Chattem, Inc.
Introductory point-of-purchase floor displays feature product spokesman, former NBA champion, Shaquille O’Neil.