In-Store Grocery Shopping To Transform Says PwC US Report

The grocery industry should adapt and provide targeted shopping experiences tailored to specific consumer needs and changing demographics, according to PricewaterhouseCoopers’ new report titled, “Front of the Line: How Grocers Can Get Ahead For The Future.”
“Grocers can no longer rely on providing a one-size-fits-all customer experience. The next wave of millennial consumers is likely to demand individualized attention and a shopping experience that meets their specific needs,” said Steven Barr, PwC’s U.S. retail & consumer practice leader. “Grocers that get to know their customers on a store-by-store basis can find success in the future.”
According to PwC, 83% of survey respondents prefer to shop at traditional grocery stores. That is unlikely to change in the future, however, customers will likely call for more personal connections with their grocer in the form of targeted coupons and deals, robust reward programs and convenient, efficient shopping experiences.
Sabina Saksena, Managing Director in PwC’s U.S. Retail & Consumer Practice, said, “Shoppers expect information at their fingertips and, according to our survey, more than half of respondents want to integrate their mobile devices into their future grocery experience. Grocers that innovate and build on their digital channels will be most successful.”