Interactive Display Supports LEGO Dimensions Campaign

Warner Bros. has launched a global campaign to support the introduction of LEGO Dimensions, an all-new entertainment experience from Warner Bros.
LEGO Dimensions are Games that combine physical LEGO products with digital gameplay.
With the product not visible in-package, WB leaned on the functionality of the interactive display unit to help relay the key selling points of the game while showing the LEGO quality product, assembled and in-play, that the consumer gets when purchasing. Three different sizes of the unit were produced, giving flexibility for retailers based on space available and electricity.
The LEGO Dimensions displays were created by JJ&A, www.jjapop.com, a Glendale, CA-based display firm.