IT Cosmetics & ULTA Display Co-Branded Makeup Brushes


IT Cosmetics and ULTA Beauty have formed an exclusive partnership with the launch of a first of its kind makeup brush co-brand, IT Brushes for ULTA. IT Cosmetics partnered with the nation’s largest beauty retailer, ULTA to craft an exclusive offering of three unique and distinct makeup brush collections, featuring a total of 56 custom-cut brushes plus nine brush sets.

The IT Brushes for ULTA collection can be experienced at the new IT Brush Boutique in ULTA Beauty doors. The new fully lit IT Brush Boutiques will also be comprised of special endcap fixtures where the top 12 “Must-Have” brushes will be featured and promoted. The full IT Brushes for ULTA assortment is available in 500+ ULTA Beauty stores.

“ULTA Beauty’s collaboration with IT Cosmetics is an example of our commitment to collaborating with the top beauty brands to deliver our customers innovative and exclusive products only we can offer,” said Janet Taake, Chief Merchandising Officer, ULTA Beauty.