JCPenney Appoints Grebstein As CMO

JCPenney has appointed Marci Grebstein as Exec. V.P., Chief Marketing Officer. She served most recently as Chief Marketing Officer for Lowe’s Home Improvement.
Grebstein brings over 20 years of retail marketing experience overseeing advertising campaigns, brand positioning, market analysis and digital strategies designed to enhance brand awareness and accelerate revenue growth. She will report to Chairman and Chief Executive Officer Marvin R. Ellison.