JCPenney and NIKE have teamed up to create inspiring Nike brand shop environments in over 600 JCPenney stores. The new Nike shops boast pumped up visual elements featuring world-class athletes and crisp signage to help shoppers find the best gear for basketball, training, running and more. The shops also feature an expanded assortment of apparel and accessories from one of the world’s leading activewear brands.
John Tighe, Chief Merchant for JCPenney, said, “JCPenney is an activewear destination, and by partnering with a perception-shifting national brand like Nike, we can deliver both the performance and athleisure products that customers want. ”
Anchored by an impressive Nike swoosh sign suspended above the shop, JCPenney has dedicated 500 sq. ft. to the activewear giant in a prominent location within the men’s department. Motivating graphics of athletes adorn the shop walls and updated fixtures, present the merchandise in an inspiring light.