JCPenney Opens Dorm Shops

JCPenney is launching dorm shops in 500 stores, featuring a curated selection of bedding, bath and décor products designed to entice recent high school graduates and their parents who are shopping for dorm room essentials. New this year, the 400 sq. ft. shops will now offer mini refrigerators, microwaves, portable air conditioning units, expanded storage solutions, and later this month, Packard Bell laptops. Customers have the option of shipping online orders to a JCPenney store located close to campus to make moving day easy and effortless.
“It is estimated that parents and students will spend more than $6 billion on dorm furnishings this summer. JCPenney is focused on driving performance and capturing a significant share of this business by expanding the breadth of our dorm offerings to include new categories, such as microwaves and compact refrigerators,” said John Tighe, Exec. V.P. & Chief Merchant for JCPenney. “Our seasonal dorm shops boast high-quality bedding, bath and kitchen products from our quality-sourced private brands, including JCPenney Home, Home Expressions and Cooks.”