JCPenney Opens Toy Shops In All Stores

JCPenney is opening toy shops in all of its brick-and-mortar locations. The shops feature an extensive selection of toys for kids of all ages including dolls, action figures, racing cars, arts and crafts, board games, plushes and learning sets from leading brands such as Hasbro, Mattel, Playmobil and Fisher Price.
Located within the children’s department, many of the shops feature an area that kids can play with select toys that will be available for them to try out and enjoy while in the store.