JCPenney Partners With Sephora To Expand Beauty Retail Offerings

JCPenney and SEPHORA are making beauty accessible to even more customers across the country with the addition of 70 new SEPHORA inside JCPenney locations and 32 expansions. Introduced in 2006, SEPHORA inside JCPenney is an exclusive beauty destination offering a curated selection of leading makeup, fragrances, skin and haircare brands that will be available in nearly 650 JCPenney stores in 2017.
SEPHORA inside JCPenney shops feature an open-sell environment encompassing up to 2,600 sq. ft. of cosmetics, skincare, fragrance and beauty accessories. In addition to the 70 new locations opening over the next few months, 32 existing SEPHORA inside JCPenney shops will expand in size by 50% to accommodate more products and client services, such as Benefit Brow Bars.
“We are excited to share the SEPHORA experience with even more JCPenney customers,” said Satish Malhotra, Exec. V.P. & Chief Operating Officer, Sephora Americas. “We look forward to serving more markets that we have not yet reached, inspiring our new and existing clients to learn, play and get inspired by beauty.”