JCPenney Uses Displays To Expand Home Services

JCPenney is capitalizing on the strong housing market by launching JCPenney Home Services™. By partnering with the industry’s leading manufacturers and service providers, such as Samsung and Trane, JCPenney Home Services is planning to test six programs in select markets to establish its relevance and appeal among shoppers. These programs will provide turn-key services for heating and cooling systems, bathroom remodeling, quick ship and installed blinds, whole home water solutions and awnings, as well as easy-to-install smart home devices.
Each program will be presented as an informative, compact display located within the home department in approximately 100 stores this spring, with services and marketing varying by location.