Jim Beam Bourbon has launched Jim Beam Kentucky Fire™, the latest flavored bourbon expression expression by the world’s No. 1 bourbon, featuring the flavor of red hot cinnamon liqueur to deliver a fiery kick and a smooth finish that makes for a perfect shot.
Jim Beam Kentucky Fire is bottled at 70-proof with a smooth cinnamon finish. It will be displayed in select bars and retail locations nationwide.
“We’ve led the category in flavor innovation in recent years with Red Stag by Jim Beam, Jim Beam Maple and Jim Beam Honey, but our latest flavor certainly turns up the heat,” said Chris Bauder, General Manager, Whiskies at Beam Suntory. “We’re thrilled with the initial excitement we’ve seen for Jim Beam Kentucky Fire and are thrilled to continue to bring new and interesting flavor options to our fans and those who are new to whiskey.”