Luxury jewelry brand John Hardy has debuted its first U.S. flagship, situated in New York’s Soho neighborhood. The highlight of the flagship is an experiential concept space on the boutique’s second floor, which will serve as a creative sanctuary for artisans and offer consumers immersive experiences. The flagship weaves together scent, sound, light and art for a refined reimagining of the John Hardy Jewelry Workshop in Ubud, Bali.
Designed around a central display, clients are invited to navigate the boutique like the island of Bali itself, walking around its natural edges and exploring tactile moments of inspiration. True to founder John Hardy’s creative vision as an artist and environmental sculptor, the boutique walls showcase powerful collections like a gallery, encouraging guests to interact with every dimension of inspiration. A lush scent designed to conjure the verdant grounds of the Ubud Workshop transports and transfixes, as store lighting and sound shift throughout the day to evoke the rising and setting of the Balinese sun. All the while, a custom playlist blends nomadic beats and natural soundscapes, invoking the essence of wanderlust.