Johnny Rockets Launches Route 66 Concepts


Johnny Rockets, has launched its Route 66 concept, comprised of four innovative prototypes. The Route 66 concept will take the form of four distinct prototypes: drive-thru, drive-in, food truck and pop-up. Through enhanced operational efficiencies, the Route 66 concept allows guests to enjoy Johnny Rockets’ made-to-order burgers and hand-spun shakes while they are on the road or at the classic American drive-in.
“Johnny Rockets launched one year after Route 66 was removed from the highway system,” said James Walker, Chief Development Officer, Johnny Rockets. “We feel privileged to have the opportunity to re-introduce the Route 66 brand.”