justBOBBI Concept Shops Launch At Lord & Taylor

Lord & Taylor has formed an exclusive partnership with Bobbi Brown with the launch of justBOBBI concept shops at select Lord & Taylor locations.
justBOBBI shops will feature merchandise ranging from wellness and beauty products to apparel and accessories that reflect her unique aesthetic and holistic lifestyle.
Designed to give customers a 360-degree view of Bobbi’s life, the concept shops will highlight her everyday wardrobe essentials such as Hudson denim, Giles and Brother accessories, as well as select wellness items such as the Super Elixir and Dr. Frank Lipman supplements that are prominently featured in her new book, “Beauty From the Inside Out.”
The space will be updated monthly with on-trend seasonal items personally selected by Bobbi. justBOBBI concept shops will be showcased at select Lord & Taylor stores, including the New York City flagship, Bobbi’s hometown of Oak Brook IL, Garden City NY, Stamford CT, and Westchester NY.
“We are delighted to bring this unique and exclusive experience to Lord & Taylor customers,” said Liz Rodbell, President of Lord & Taylor. “Bobbi is an iconic woman, entrepreneur and friend and we are excited to partner with her as we continue our strategy to innovate and differentiate ourselves as a retailer.”