KFC To Launch New Zinger Spicy Chicken Sandwich Campaign

KFC has enlisted actor, writer and producer Rob Lowe as the newest celebrity Colonel to play the brand’s iconic founder, Colonel Harland Sanders. Lowe will be featured in a campaign centered on launching the new KFC Zinger chicken sandwich into space this summer. The KFC Zinger is a 100 percent chicken breast filet, double hand-breaded and fried to a golden brown by trained cooks in every KFC kitchen, and served with lettuce and Colonel’s mayonnaise on a toasted sesame seed bun.
“I have no idea how we’ll launch a chicken sandwich into space, but the marketing team thinks they can do it,” said Kevin Hochman, KFC U.S. President & Chief Concept Officer. “What I do know, is the Zinger is the bestselling KFC chicken sandwich in 120 countries and it’s now available in America.”