Kool Aid needed a display unit to hold multiple packet flavors while keeping display stocked due to high volume sales in Kroger stores during the summer months and eliminate empty package cartons. Results included increased sales with high impact graphics and easy access to flavors using dump bins that hold literally thousands of individual Kool Aid packets reducing re-stocking of shelves while keeping an ample supply of product in stock. Also, the display has lower shelves to cross merchandise with 5 lb.bags of sugar needed to make Kool Aid and other Kool Aid products. The Kool Aid End Cap display was produced by RACKS 4 RETAIL, 13030 Raymer Street, No. Hollywood, CA, 91605; www.racks4retail.com.