Kraft Dinner Launches Pop-Up Shops That Accept Fun As Currency

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Kraft Dinner recently featured extraordinary pop-up shops as well as roving kiosks to help Canadians let their fun out without the hassle of money.

“We’re on a mission to encourage Canadians to let the fun out from coast to coast,” said Kristen Eyre, Brand Director, Kraft Dinner, Kraft Canada.

The KD Fun Shop, a first-of-its-kind pop-up shop held for three days in Toronto , Montreal , and Vancouver, was stocked with never-before-seen KD products. In addition, KD Fun Kiosks were placed through each city centre surprising shoppers outside traditionally “unfun” places like transit stops, and dry cleaners.