Krystal Launches New Restaurant Concept

Krystal has opened its first restaurant location to feature a new building prototype and a complete frozen treat lineup, including new hand spun shakes, soft serve cones and sundaes, as well as Kool-Aid Slushies and a ‘Caramel Mocha Frost’ iced coffee product. The restaurant, opening in Marietta, GA, has as its central feature a contemporary clock tower reminding guests that they can get fresh, hot and steamy burgers around the clock. Famous for its iconic square hamburgers, Krystal has delighted guests throughout the Southeast for more than 80 years – but this is the first redesign for the brand in more than a decade. The remodeled restaurant features a vibrant color package, LED lighting, enhanced digital menu board and artwork that is modern, yet maintains the brand’s heritage.
“The Krystal team has worked to create an experience which marries our long history of quality and value to the dynamic, contemporary brand we represent today,” said Brian Blosser, Vice President of Construction and Development at The Krystal Company. “Whatever the occasion, and for Krystal fans both current and new, this design allows guests to enjoy Krystal in a refreshed way.”