Lamar & Blue Bite Partner To Expand Mobile Interactivity

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Lamar Advertising, one of the largest outdoor advertising companies in North America, has partnered with Blue Bite, (www.bluebite.com), which will give advertisers the ability to create measurable mobile campaigns through the use of outdoor media.
The partnership will include the integration of Blue Bite’s mTAG platform on Lamar’s street level media. The companies are working to bring the network footprint to 25,000 mobile touchpoints across the U.S. and Canada. Blue Bite’s proprietary mTAG Platform allows advertisers to deploy and monitor campaigns in real time, helping to further demystify consumer mobile behavior. Various technologies such as Near Field Communication (NFC), Quick Response Codes (QR), Short Message Services (SMS), Bluetooth and Geofencing are used to facilitate a variety of brand-to-consumer interactions.