LG Electronics Promotes VanderWaal To V.P. Mktg.

David VanderWaal has been named V.P., Marketing, LG Electronics USA. He will oversee advertising, consumer research, sponsorships, promotion, shopper insights and digital marketing initiatives for LG’s Home Entertainment and Home Appliance business units.
VanderWaal’s promotion comes on the heels of his induction into the Point of Purchase Advertising International (POPAI) Hall of Fame. After joining the company in 2007, VanderWaal led LG’s award-winning U.S. in-store marketing initiatives for both the Home Entertainment and Home Appliance divisions for five years.