Lincoln Opens Dallas Experience Center

The new Lincoln Experience Center now open near Dallas is the latest example of the brand’s increasing outreach to provide personalized client services and effortless ownership. The Lincoln Experience Center at the site of The Star in Frisco – corporate world headquarters and practice facility for the Dallas Cowboys and a new upscale development – offers those new to The Lincoln Motor Company the opportunity to learn about the brand in a comfortable, luxurious environment.
The new Lincoln Experience Center adds to the brand’s physical presence in luxury markets – the first one opened in July 2016 at Fashion Island in Newport Beach, CA. These centers are part of The Lincoln Way, a suite of client experiences designed to set Lincoln apart.
“We’re continuing to personalize the experiences of our clients,” said Kumar Galhotra, President, Lincoln Motor Co. “Our exceptional vehicles are now matched with world-class service.”