Lord & Taylor Flagship Launches The Dress Address

Lord & Taylor has launched The Dress Address, New York’s largest dress destination, at its Fifth Avenue flagship. Spanning over 30,000 sq. ft., the fifth floor of the New York City store has been transformed and renovated to accommodate an expanded assortment of dresses. The newly updated space devoted entirely to dress shopping for all occasions, includes a rotating pop-up shop, concierge and The Gallery, a dedicated area for designer dresses.
“For our customers, Lord & Taylor has always been about the dress,” said Liz Rodbell, President, Lord & Taylor. “Dresses are the core of Lord & Taylor’s DNA and the launch of The Dress Address provides a tremendous opportunity to offer customers the most fabulous assortment of dresses.”
A series of custom screen walls help zone the floor into various atmospheres that accommodate a diverse range of dresses for every occasion. The impressive space boasts over 35 luxurious fitting rooms equipped with new and updated fixtures including call buttons, selfie sticks and illuminated mirrors that feature adjustable mood settings for day, home, office and night.
A concierge dedicated to guest services is stationed on-site connecting shoppers with specialized personal stylists.